B&G, the world leader in the design and manufacture of world-class electronics for sailors, today announced a partnership with Britain’s entry to the America’s Cup, INEOS TEAM UK. We are proud to announce that we will be working together to support the current fleet of boats with B&G marine electronics, as well as to develop new technology and data streams to support the British challenge in the America’s Cup.

 “We are excited to announce our partnership with INEOS TEAM UK, as they prepare to win the Americas Cup”, said Simon Conder, Marketing Director B&G. “B&G has been at the cutting edge of sailing innovation for over 50 years. Our racing heritage gives us an unrivalled platform for developing new technology, and we are delighted to not only support INEOS TEAM UK with our current range of products, but also to work with the team to drive further innovative developments, which will continue to help all levels of sailors using our electronics in the future.”

 “We are delighted to partner with B&G to deliver and develop marine electronics for our America’s Cup campaign,” said Sir Ben Ainslie, Skipper and Team Principal INEOS TEAM UK. “On the water we need the best equipment to allow us to perform at the optimum level, knowing that we have the support and products of a British brand with a heritage of delivering award winning and cutting-edge sailing innovation is a big performance enhancer for the campaign.”